Insight51’s 2008 surf campaign with Photographer Dustin Humphrey’s win at the Sony World Photo Awards 2009 advertising campaign of the year called Dopamine.
Vision/Direction: Steve Gorrow, Fraser Anderson
Photographer: Dustin Humphrey
Surfers: Luke Stedman, Kai Otton, Warren Smith, Jason Apparicio, Jared Mell, Made Lana & The Jamaican Surf Team.
The surf installation was inspired by Beatnick;, Steve Gorrowembarked on a journey beneath the sea to explore the depths of the mindand creativity. Along with the help of his brother, Steve shipped outto Bali to take on the massive feat of building above andbeneath the sea to give birth to the latest Insight surf spectacle,and that is Dopamine. Not one to cut corners on creativity, Steve combinedupside down bedrooms, naked girls on motor bikes and underwater shantytowns with the amazing skill of the Insight surf team (surfnics) andthe photographic talents of Dustin Humphrey to create an array of splitdouble world madness. Welcome to Insight’s latest surf campaignfeaturing surfers Kai Otton, Luke Stedman, Warren Smith, Jared Mell,Made Lana,Jason Apparicio & The Jamaican Surf Team.